A field that leaves me spellbound
Marketing it is and its all around.
Products properly marketed touch
heights
Others face problems coz the
strategy was not right
In order to be a good marketer you
need deep consumer insight
You have to have a differentiating
factor coz the competition is tight
Your segmenting, targeting, positioning
has to be in place
And your market mix will decide your
position in the race
For those who think marketing is faff
Do remember we marketers cannot
afford gaffe
Wrong marketing can lead a product
to demise
Correct marketing for success of a
product is a premise
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